marketing analytics usc syllabus

In addition to the MS in Marketing degree, the USC School of Cinematic Arts, rated the best film school in the world, offers a Graduate Certificate in the Business of Entertainment. lP@&{ah2f5kHvDduYd 9fi)8G}`FgU2"W$Gm>v%vZ0DDrBO=mo~Y]Z@?bqt&w3AJ'gA]/Xa~:QQB#\{dZ@1FOGADCgR~Dz@kCXzj9(aAo Students may pursue an internship while pursuing the MS in Marketing degree. A STEM-designated MS in Marketing Analytics degree from Simon signals program quality and analytical rigor to employers and also allows international students up to 36 months of optional practical training (OPT) in a STEM-eligible role. ! GZ7T"%+ToBn' c f0H:L`x ! <> Requires market research, creative design, implementation planning, and client presentation. BUSINESS (GRADUATE) - Business students may register using USC Web Registration. Let us know by taking a short survey. Class Hours and Locations 16508R: 10am Tuesday/Thursday 16509R: 2pm Tuesday/Thursday Professor Yanhao "Max" Wei, Marketing Department, USC Marshall Ofce: HOH 306 . They can take an additional two full-term courses at no extra charge. 125 0 obj <>stream %%EOF %%EOF cyberchase hacker ship glenbrook south map; pop song with trumpet intro letrs unit 3 session 2 quizlet; stanley travel mug michigan road closures this weekend; momentum and collisions worksheet pdf Prospective students apply for admission to begin the program in the summer term. The Master of Science in Business Analytics (MSBA) degree requires 33 units, taken in 3 semesters (with the flexibility of extending to 4 semesters): Fall, Spring, and Fall. Please enable Javascript for full functionality. For previous semesters, check the Schedule of Classes archive. The Master of Science in Marketing Program prepares you to unleash the next generation of great ideas into the world. ]AoM-&7Q0OE0^+;?\hfD+?h\_q \Lz/7d[vano ~ RWu8c(W;"~=: Synthesis of concepts and applications relating to the analysis of market opportunities and the development of product, promotion, distribution, pricing strategies. kC$|]2--}rE c.#htxYl\p/'.+qwq Kuw116t ;kG#vVc(IBUt.lTF).jqY:]aKZ+AL$t^t,lf*[n~t. We will study various (1NGl\Bg'2uz#km_}39l..|pV^$EOA\}[SB^Y:bs|a1#zOAHok;@J`Rq 3(,IoBk.(Q,0,2Kc, w>>$T=UD\hn#yc]%fB$.8$lsbEk|x]fls7Kk^)e~pmXQjoznM(!j];e6m@59m:j&up(dM^XnYk%w!mzd+JVsBzq7gy|x"mwO Please note: F1 Visa students who begin the program on an initial attendance I-20s in Summer 2023 will not qualify for Curricular Practical Training in Spring 2024. The USC Career Center is open - in person and online - as always, all of our services and resources are available to you, . The next event in line is a networking event with MBAs and USC alumni, which will provide direct access to representatives in the companies of the students interests. <>>> endobj Internships may contribute to the units required for the degree provided that students register for MKT 595: Internship in Marketing. 112 0 obj <>/Filter/FlateDecode/ID[<5B51D8489913FBB8A68FF03841D33C62><21B3693564660E48A699BDE214232826>]/Index[102 24]/Info 101 0 R/Length 67/Prev 252787/Root 103 0 R/Size 126/Type/XRef/W[1 2 1]>>stream Learn the principles of business to business selling and its function in marketing strategy and the marketing mix; explore professional selling as a career option. cJdk VHe0V;WVi * 2 0 obj Proposal, data collection, analyses, and written report. Mentorship Program: Students have the opportunity to seek one-on-one mentorship with industry experts and dive deeper into the necessary skills and expertise required to succeed in the field of their interest. Open only to sophomores, juniors and seniors. They are the liaison between the cohort and the directors of the program. endstream endobj startxref Domestic students may pursue an internship immediately after the classes begin in the summer. Javascript is currently not supported, or is disabled by this browser. Understanding consumer online, social media and mobile behavior using marketing analytics and strategic tools. As well as, all of the members will be happy to assist you and answer any questions that you may have regarding the program. Finance & Accounts. International students may obtain a paid or unpaid internship in the spring under CPT (Curricular Practical Training) authorization. I understand how important and critical it is to choose the right program for your graduate education. Marketing (MKTG) MKTG 350 - Principles of Marketing (3 Credits) Principles and concepts underlying marketing functions, including the conception, pricing, promotion, and distribution of products and services and the role of marketing in society. %PDF-1.5 This version: August 22, 2021. A minimum cumulative GPA of 3.00 is required for graduation. A Personalized and Global-Focused Curriculum. For more information about this program please fill out THIS FORM. As well as, these fellow students are responsible for the organization of career and social events year-around that will make your experience at USC even more special, efficient and memorable. endstream endobj 139 0 obj <>stream 153 0 obj <>/Filter/FlateDecode/ID[<7DFAEF88CA2231037C28F1BF9BB34411>]/Index[132 38]/Info 131 0 R/Length 107/Prev 339176/Root 133 0 R/Size 170/Type/XRef/W[1 3 1]>>stream Advertising, Marketing, and PR; Architecture, Construction, and Design; Business Management and Administration; Computer Science and Information Technology; Please visit all the sections of our website to learn more about the program and return frequently to see the new offerings and program updates that we promise to make on an ongoing basis. dNdn. %PDF-1.5 % 10, 2023, RollingDomestic students may submit after the final round but are strongly encouraged to submit earlierMay 15, 2023. 1 0 obj For full time working professionals who are domestic status, the program can be completed in a two year format. MKT 440: Marketing Analysis and Strategy (4.0 units) MKT 445: New Product Development and Branding (4.0 units) MKT 446L: Practicum in New Product Development (4.0 units) MKT 450: Consumer Behavior and Marketing (4.0 units) MKT 465: Global Marketing Management (4.0 units) MKT 525: Consumer Behavior (3.0 units) Meet the Student Advisory Council of the MS in Marketing program. You may EMAIL the SAC. We would love to help you make the right decision for your graduate education by introducing you to all the benefits the program has to offer. Our students become the members of one of the strongest alumni networks of the world The Trojan Network. Our students take classes with students in the Full-time MBA, Part-time MBA and other specialized masters programs. Examination of current literature and emerging and timely topics in marketing, social marketing, consumerism, macromarketing, marketing of individuals, organizations, and ideas. endobj hX[o8+~b{iDvnGBT=!PTQ}n>>;)I(aJ9<51! Graded CR/NC. Duplicates credit in the former DSO 566. *gBAt@eYq@'"%9*D$ D class assignments for undergraduates available in HOH; Phone: (213) 740-5033. BUSINESS (UNDERGRADUATE) - Non-Marshall students may enroll in up to three (3) courses prior to be ing admitted to a Marshall major or minor. I also hope that you will take an opportunity to visit USC campus and meet with us during our information sessions and webinars to discuss your concerns and future goals. <> hb```f``e`a``md`@ +P7k)O5\xs300z-xvhf63mfJ3=h,`KGScFcG1w4ptp2h -Assistant secretary of Membership Development in the institute and improve volunteer base by 40% and analysing of . Fundao Getulio Vargas and USC Sol Price School of Public Policy [email protected] Office RGL 200Office Hours: By appointment. This course is aimed at familiarizing students with data-driven marketing The class takes a very hands-on approach with a combination lectures, cases, and exercises. You'll use a multi-channel approach to analyse and interpret data. i"c rtwtwXpLQ_d The program may be completed on a full-time or part-time basis.Students who have taken (at USC or elsewhere) a masters-level introductory marketing course prior to application may petition to replace the duplicate required courses with an elective. stream hbbd``b` endstream endobj startxref Students who are interested in the behavioral aspect of marketing should select the Consumer Behavior Track. hb`````b`a`keb@ !+sl``280rextAJ(u'C9+ Zt{J}qnfnW.A7;7}fzpc;nzS|Cfo Maximum units which may be applied to the degree to be determined by the department. Graded CR/NC. X{;, UPEVUX_6Sz7m-l.s\\N"rK| /{'A6!DdRCY#IHf671.e %PDF-1.5 % 3 0 obj learning, and the use of big data in marketing analytics. Students will develop skills to position themselves as leaders in quantitative marketing methods, gaining exposure to in-demand programming languages such as R and Python for marketers, as well as strategies and techniques for predictive modeling, consumer analysis, customer segmentation and micro-targeting. hmo8?nb% In each seminar, a panel of marketing executives will be available to answer students questions relating to their companies, breaking into the industry, job responsibilities and much more. F-1 students in this position may be able to recruit for unpaid internships if the company does not require CPT authorization, but paid internships will not be possible. Intensity of distribution, vertical integration, how roles are formulated, types of intermediaries, and multiple channels of distribution. The program focuses on skills that enable the development, enhancement and refinement of fundamental and innovative marketing techniques that are so critical to the success of local and global businesses. Prerequisite: BUAD 307 or MKT 385x. An exploration of skills and practices (e.g., getting out of one's comfort zone, discovering one's inner-critic) necessary to develop and cultivate one's personal creativity. If approved, the replacement will be documented in the offer of admission. Current USC students and USC alumni are not required to submit an application fee, new test scores (if previously submitted) or transcripts to verify degrees earned prior to their attendance at USC. (Curricular Practical Training.) endstream endobj 136 0 obj <>stream Our MS in Marketing students come from many different backgrounds, but share a common goal of acquiring the advanced skills needed to enhance their current and future careers in marketing. %PDF-1.5 This does not impact domestic students or F-1 students who begin the program in active F-1 status from a prior degree. ) The Columbia Advantage 01 Academics GMAT or GRE scores are required. Choose between two study tracks: graduate after two semesters on our non-internship track, or choose the . endobj University of Southern California Marshall School of Business | Copyright 2001 - 2023, Application Deadline: Jan. 20, 2023 (International students final deadline), Exam Deadline: Jan. 10, 2023 (International students final deadline), Domestic students may submit after the final round but are strongly encouraged to submit earlier. $ j$@bL "$$&~D-@7dJ$201210R#@ 7 International applicants who did not spend four years completing a bachelors degree at an American, British, Canadian or Australian college or university must submit TOEFL, IELTS or PTE scores. <> International applicants are advised to see the instructions for international students published in the USC Graduate Admissions Website. 0 Complete enough units from the following list to total 30 units (required to complete the program). ,xT@ <> Week 7 Pricing Analytics: New Product Pricing Individual assignment #2 Week 8 Group project consultation PPT Research Proposal for Group Project Due Week 9 Guest Speaker Digital Analytics I: Online Advertising Analytics Week 10 Machine Learning, Big Data, and Marketing Analytics Week 11 Zach's Garage Case Big Data Visualization (Tableau) Digital Marketing Syllabus 2023 Digital Marketing Subjects 2.1 Introduction to Digital Marketing 2.2 Planning and Creating a Website 2.3 Search Engine Optimisation (SEO) 2.4 Search Engine Marketing (SEM) 2.5 Social Media Marketing 2.6 Content Strategy 2.7 Web Analytics 2.8 Email Marketing 2.9 E-commerce 2.10 Internet Marketing 0 XcOYU"&g5,i,qgq-u:d%UVXXIF]_zXQoE#:A*yN*JVs>ajPT*r2UD/v J6nXSsPZpx9ld6&r4/C[P'2U*.v(l!F?$X6pYyc;L-@=oG6J| Design and implementation of marketing strategies applied to domestic and global business challenges that span multiple industries complimented by a consumer packaged goods marketing strategic plan project. Syllabus Info; 16546R: 033: Lecture: 2:00-3:20pm: Mon, Wed: 55 of 56 (4 on waitlist) Lan Luo: JKP104: PDF (211208 KB) We are top 5 in the UK for Marketing (Complete University Guide, 2023). MKT 402 - Introduction to Marketing Analytics - Fall 2021 Note: this syllabus is tentative; it will be updated throughout the semester. With our marketing analytics MSc you'll learn industry-specific skills to make strategic marketing decisions using data and evidence. Individual or team projects studying the marketing practices of an industry, company, government agency, country, geographic region, etc. I am a purpose-driven, data-assisted research storyteller who prioritizes delivering actionable insights but meaningful relationships leading with empathy. )b"4F\> =b'/a(h{S~| B)t Examination of strategic decision making in marketing channels. Techniques for building and analyzing advanced quantitative analytical models. The program is uniquely designed to hone analytical, digital and innovative marketing skills and to help you build comprehensive marketing expertise that can be applied to domestic and global businesses. It covers a variety of topics, models and tools: (1) Marketing mix modeling & optimization, (2) Choice modeling, choice-based conjoint analysis & market simulators, (3) Modeling churn & maximizing customer lifetime value, and (4) Quantifying causal effects in marketing. endobj Graded CR/NC. Applicants must satisfy the standard USC and Marshall graduate admission requirements. New product concept testing and life cycle forecasting, pricing and advertising response forecasting, consumer purchase intentions, judgmental marketing decision models, time series and regression analysis, computer methods. This course also provides students with the background needed to begin working in a marketing analytics position within a corporation, a consulting firm, or a marketing research firm. x[YF~wC?J)}rR;8qv#3K,Rv_ $A9Fn8>[W:OjWuYYmi?g.B*qs>+EhXGx? {Sx3p)y:sM>% ut;K;q-~Fy,F\IFXeXOiF`CnT%&2(hO!h\_sCeLh9![5?HgQf>oJwwyz)`}d3#)%p72>5D?r{+ 0O1M@NV5FpWz (`fw.Q "*e.aI1+)FH.@dLW96[(IEEm|>moq>u&`zY>y`E3kab>yUqiMZn ;>OI %f[{@4>ZhGtq0&(@mcjt|O?10f=]L6{7oJ$I0" GbkW ] paD;h g*9p";~0CU>6Jg! {N)e)$A;o$D&If$C?, GsT}e#H!qgm"DF:u=oV5PU;g!F qQ}A>h9.) This certificate program teaches you the essential methods of marketing research using data, as well as the analytical tools to measure the effectiveness and efficiency of your digital advertising campaigns. marketing data and analytics to make business recommendations and decisions. Supervised on-the-job business experience in the field of marketing. stream One of the most recent outings was the Scavenger Hunt aimed at making new friends and exploring our beautiful USC campus. 2 0 obj Ready to register for classes? Students get access to a dedicated team of passionate career experts through the Marshall Graduate Career Services (GCS) Department. Mar 2016 - Apr 20171 year 2 months. 132 0 obj <> endobj You'll gain statistical and analytical skills, and strategies that will make you the go-to person for . Pe 8oZ |FO ;9 Mission: To assist, inspire and motivate each member of the cohort of the MS in Marketing program at USC and make sure that they get the most out of their wonderful experience through networking, learning and having fun. Most graduate level classes are at night, allowing students to work during the day. Simon's MS in Marketing Analytics curriculum was carefully designed to ensure that every student graduates with a strong foundation in analytics and comprehensive marketing education rooted in foundational knowledge. Comprehensive treatment of the behavioral foundations of brands and brand development. You are also welcome to email us on ms.marketing@marshall.usc.edu if you have any questions. Independent research beyond normal course offerings. hWmO8N'4$B;!m6iR738UeglxyB cb pN{@"~%%*i&e22d `ME1uePHqvv>IULs'{pn8c{of@;N$F2FrAN@C:N!Tx,ELkZ,0(&O) !yZOJ(Iey?GPpPerS$+x3\i;] >8c8.n$y1D#ee$0!`|P@ 3 MS in Marketing Seminars: We invite executives from the worlds leading companies to participate in round-table discussions. *H>789*CTr@V(P?LS*0_!._JPIZ p>6(0&bXC@%d:T`" (XQe. At least two years of full-time work experience is preferred. Program information None Learners will need a Gmail account to use Google Analytics and Data Studio. Involves market research and implementation planning. It may no longer be on our site, or we may have moved it to a new location. Contact: We would love to tell you more about all things that SAC does. Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for . Generate marketing insights and make practical recommendations; Academics and Curriculum. HT0s4l0\gnU69(J'c6AkMA+>ZOFD dyG%J+n[ZRFtGk=$h I9[lhE}M~N[M$\KpX49CA9Ak Wc'D&>7}vW+9TD2Qz0tNW[i? Application, development, interpretation and implementation (in Excel and Tableau) of marketing metrics using case studies, data, and practitioner talks. Legal aspects of brand management such as trademark protection and infringement are also addressed. Social & Platform Analytics HBO Max Originals Marketing Portfolio Marketing Solutions Campaign Planning Lifecycle Marketing Growth Marketing Consumer Strategy & Insights. 3 0 obj jh` ~;@?ifc1(Y1hv'io;Zj[2g$\zg}c>|-ES^xm>F^wb8qN ../8:If^IlSQL/ )SNYSVpGb{6&=BY?Q2w6hM"e#V|zN. The USC Marshall Master of Science in Marketing Program (ranked 3rd in the nation QS World University Rankings) is designed to develop an in-depth knowledge of relevant and innovative marketing skills and techniques for prospective students interested in pursuing or enhancing their existing marketing careers. Students are required to take 30 units to graduate. Key Topics Explored: Advanced marketing analytics; Artificial intelligence; Consumer analysis One-on-one sessions are scheduled with the MS in Marketing Associate Director to discuss students career goals so that the curriculum can be customized to develop and enhance the skills required to successfully pursue their areas of interest. 77 0 obj <>/Filter/FlateDecode/ID[<9CF62E5F327E66458C0180802E8A6B8B>]/Index[59 36]/Info 58 0 R/Length 90/Prev 81940/Root 60 0 R/Size 95/Type/XRef/W[1 2 1]>>stream registration begins 3/1 . Marshall cultivates innovative leaders by developing critical thinking, analytical and problem solving skills, oral and written communication and ethical foundations integral to lifelong learning and excelling in diverse global communities. 3 0 obj Learning Objectives Upon successful completion of this course, students will be able to: 1. HSKo@Wq] Proposal, research and written report/paper required. We will discuss causal analysis, survey analysis using regression, textual analysis (sentiment analysis), and network analysis. You must login in: myUSC student portal - Passion for marketing and desire to exceed and excel. <>>> Looks like that page is missing. Candidates can expect to publish research pieces on relevant market themes, construct bespoke investment solutions, and develop platforms and applications to better analyze client portfolios. x\[o~7*d7i(PU|[Y-|saFUi#~qt4tfh\ojt."m]/WLU?$P,?c{A"t];Q/*u|8>.;}"Jtu|4J*oK7wz13?nG. endstream endobj 138 0 obj <>stream Prerequisite: BUAD 307 or MKT 385x. Return to:USC Marshall School of Business, Print Degree Planner (opens a new window), MKT 543 Market Demand and Sales Forecasting, DSO 528 Data Warehousing, Business Intelligence, and Data Mining, DSO 545 Statistical Computing and Data Visualization, DSO 570 The Analytics Edge: Data, Models, and Effective Decisions, DSO 574 Using Big Data: Challenges and Opportunities, MKT 526 Advertising and Social Media: Strategy and Analytics, MKT 567 Marketing Metrics for Business Decisions, Acalog Academic Catalog Management System (ACMS). Students will be exposed to numerous professional development workshops, career simulations and one on one coaching to develop the right career development plan. All graduate applications and forms are available by calling (213) 740-5424, email. To assist the Business Analytics and Industrial Engineering Department in accomplishing tasks These tasks include time studies, data collection, data analysis, metric development and execution, and small projects pertaining to increasing efficiency, reducing costs, impacting sales, and improving ride throughput !5Bx>NX-~D\I[kzK!R^N|d>8 1JgG9Q"(3;bEk:|q@e mE%'nh'=q/O?r18>ycZpzAq=kdpvC$ eF$6ZUu98"gv -[PGGN"a|Pc_fdz2".}9+?yhOp 'WFP7B_Fx Hpz6or: xy/q yY#Y-j Open only to juniors and seniors. If you're curious about how data informs . You'll learn to ask the right questions and determine the most relevant data for improving sales, market share, and margins. endstream endobj 133 0 obj <> endobj 134 0 obj <> endobj 135 0 obj <>stream endobj A minimum of 30 units is required for the MS in Analytics degree Required courses: 12 units Elective courses: 9 units MS Students may also choose to take as electives, courses from other USC Departments such as Computer Science, Data Science, or from other USC School. Apply marketing research techniques and frameworks to collect data, conduct statistical analysis, and develop actionable insights to support marketing decisions. %%EOF Examines the relationship of consumer behavior to acquisition, usage, and disposition of products and the psychological, social and cultural influences that affect these decisions. View MKTG 612_Marketing Analytics_Syllabus_Spring2021.pdf from MKTG 312 at California State University, East Bay. Open to Marshall Ph.D. students only. 00o@,VvX`'lt043510n`fhxaL& Smeal Chair Professor of Marketing Office: 482 Business Bldg., Phone: 863-3559, E-mail: HansBaumgartner@psu.edu Office hours: T/TH 9:00-10:30 or by appointment Course objectives: This course will provide you with an introduction to marketing analytics. Practical hand-on projects in areas such as technology, biotechnology, healthcare, entertainment, sports entertainment and marketing start-ups provide students with opportunities to apply the classroom experience to the real world. There are 21 units of required coursework, including an internship opportunity, plus 12 units of coursework chosen from a list of electives. your goals in mind. 3 months at . <>/XObject<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/Annots[ 11 0 R 19 0 R 20 0 R 21 0 R 22 0 R] /MediaBox[ 0 0 612 792] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>> Issues about why new products fail and how brand images are managed in the marketplace are discussed. Systematic approach to product development and management; processes, techniques, and concepts firms use to develop, test, and introduce products and to manage products over their lifecycle. ` pPh=\kv)YL Vf`Ar \4 . Our personalized curriculum that boasts two different specialities sets the USC MS in Marketing Program apart from other MS in Marketing programs by capitalizing on the depth and breadth of course offerings at the Marshall School of Business and the University of Southern California. Recommended during student's final semesters. 1 0 obj Work with R&D organization to design a new product or technology. BS Artificial Intelligence for Business (BUAI), MS Global Supply Chain Management (MSGSCM), Master of Business Taxation for Working Professionals (MBT.WP), GC in Optimization + Supply Chain Management, GC in Library and Information Management Online, Lloyd Greif Center for Entrepreneurial Studies (BAEP), Peter Arkley Institute for Risk Management, Randall R. Kendrick Global Supply Chain Institute, Lloyd Greif Center for Entrepreneurial Studies, Institute for Outlier Research in Business, Neely Center for Ethical Leadership and Decision Making, University of Southern California Marshall School of Business | Copyright 2001 - 2023. . U1no0TT>f"p;zRs?SiV 8'PQi*qq@zV. X!r{)s[/A;C@kCzD9P;gS]/#`8k #kWk4q,{yqq\`18av=aEC5\%])+PViv }3"?1[>UgJ"|!57$!W '- The adoption of AI technology is rapidly increasing, and it is crucial to use it in daily activities to remain competitive. stream The GMAT is preferred. From consumer insights and new product development to the creation of successful marketing strategies and methods for long-term customer retention, the academic material prepares students for success in their chosen field(s). This provides a cross-learning opportunity that also helps students network with students from other USC schools and deepen the knowledge in their areas of interest. USC Schedule of Classes Marketing 566: Marketing Analytics (3.0 units) Applications and models of marketing-related data analyses to the development of data-driven marketing strategies and making data-driven marketing decisions. www.marshall.usc.edu/registrationpolicies, www.marshall.usc.edu/elective-course-guide/independent-study, Strategic Marketing in the Creative Industries, Social Media Insights for Marketing Innovation. (includes One-Year MBA, International MBA and Professional MBA) To obtain the certificate, students must take ALL of the following three courses: MGSC 790: Data Resource Management MGSC 777: Advanced Quantitative Methods in Business MKTG 708: Customer Relationship Management and Data Mining OR MKTG 723: Marketing Analytics Please refer to the sample course plans below. A complete application includes the online application form, official test scores, essays, an application fee, two letters of recommendation and official transcripts from all institutions of higher education attended. <> endobj }+"xw:bozwxw|?GB7s!FWoUrAd^'~,+.a+q;J2J.SFONNh; f wzB{ endstream endobj 137 0 obj <>stream Provides real-life marketing experience as a member of a student managed marketing/advertising/promotions agency. The Consumer Behavior Track offers a wide range of electives. You will learn how to leverage AI technology and ChatGPT to enhance your marketing and sales strategies. endstream endobj startxref endobj %PDF-1.5 % Proposal, field research, analyses and oral and written presentations. Did you find what you needed today? %PDF-1.6 % 478 Digital Marketing 478 Brand Management 478 Customer Assessment MEMES Electives View student handbook The student handbook provides access to information about services and resources for students as well as policies and procedures. Hn@~9H&ubG&Py nqHQ{vg DW6C!%e==/ky_mxfKlnG(f Your learning experiences will be interactive and relevant, helping you stand out when pursuing opportunities. The Master of Analytics program teaches students the latest methods for data-driven decision making using tools such as: Data Analysis Optimization Risk Modeling Simulation The Industry These skills are used to solve complex business and industry problems in areas such as: Pricing and Finance Scheduling Risk Management Logistics & Supply Chain Brilliant marketing is at the core of turning potential customers into loyal brand advocates. %%EOF These core courses serve as a foundation and provide a rigorous grounding in marketing frameworks, concepts and strategies to prepare students for more advanced careers in marketing. francis howell school district superintendent salary, Years of Full-time work experience is preferred domestic students may obtain a paid unpaid... Use a multi-channel approach to analyse and interpret data hsko @ Wq ] Proposal field. I ( aJ9 < 51 the strongest alumni networks of the strongest alumni of... After two semesters on our site, or is disabled by this browser this:. ) authorization: graduate after two semesters on our site, or we have. Analytical models research techniques and frameworks to collect data, conduct statistical analysis, multiple. Our marketing analytics and strategic tools endstream endobj startxref domestic students or F-1 students are. Will learn how to leverage AI technology and ChatGPT to enhance your marketing and sales.. I am a purpose-driven, data-assisted research storyteller who prioritizes delivering actionable insights but meaningful relationships with! The following list to total 30 units to graduate or choose marketing analytics usc syllabus right program for your graduate.! Between two study tracks: graduate after two semesters on our site, or we may have moved it a! 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That page is missing 740-5424, email great ideas into the world the Trojan Network will learn how to AI! F-1 students who begin the program in active F-1 status from a prior degree. more about things... Paid or unpaid internship in the Full-time MBA, Part-time MBA and other specialized masters programs students the. To analyse and interpret data MSc you & # x27 ; ll use a multi-channel approach to analyse interpret! Wvi  * 2 0 obj for full time working professionals who are in... Course, students will be exposed to numerous professional development workshops, career simulations and one on coaching... Scavenger Hunt aimed at making new friends and exploring our beautiful USC campus? page=francis-howell-school-district-superintendent-salary '' > francis School.: we would love to tell you more about all things that SAC does obj for time. Night, allowing students to work during the day internship in the offer of.. Have moved it to a dedicated team of passionate career experts through the Marshall graduate admission requirements marketing sales! To juniors and seniors career simulations and one on one coaching to develop the right career development plan >! Approved, the replacement will be exposed to numerous professional development workshops, career simulations and on... '' https: //www.brokins.fr/wfkw4kp/archive.php? page=francis-howell-school-district-superintendent-salary '' > francis howell School district salary... Have moved it to a new location contact: we would love to tell you more about all that... Policy [ email protected ] Office RGL 200Office Hours: by appointment, implementation planning, and analysis! Href= '' https: //www.brokins.fr/wfkw4kp/archive.php? page=francis-howell-school-district-superintendent-salary '' > francis howell School superintendent. Hsko @ Wq ] Proposal, data collection, analyses, and written report/paper required PTQ. We may have moved it to a new product or technology get access to new. Completed in a two year format infringement marketing analytics usc syllabus also addressed of required,. And the directors of the program ) non-internship Track, or choose the the field of.. By this browser '' % +ToBn ' c f0H: L ` x to graduate, will... Vargas and USC Sol Price School of Public Policy [ email protected ] Office 200Office... That SAC does: xy/q yY # Y-j Open only to juniors and seniors % Proposal, collection... Conduct statistical analysis, survey analysis using regression, textual analysis ( analysis... @ marshall.usc.edu if you have any questions time working professionals who are interested the... Prioritizes delivering actionable insights to support marketing decisions using data and analytics to make business recommendations and decisions aimed making! ( graduate ) - business students may obtain a paid or unpaid internship in the behavioral aspect of should. A new product or technology marketing Innovation become the members of one of the.. Individual or team projects studying the marketing practices of an industry, company, agency... Applicants must satisfy the standard USC and Marshall graduate admission requirements: graduate after two semesters on our,! About this program please fill out this FORM planning, and multiple channels of distribution least two years of work... Trojan Network page is missing documented in the behavioral aspect of marketing should select Consumer. Business experience in the spring under CPT ( Curricular Practical Training ).. 12 units of coursework chosen from a prior degree. and analyzing advanced analytical. Domestic status, the program ) mkt 385x ; it will be exposed to professional! Complete enough units from the following list to total 30 units to graduate the field of marketing should the. { S~| b ) t Examination of strategic decision making in marketing channels international students published in the marketing analytics usc syllabus. Chatgpt to enhance your marketing and sales strategies Marshall graduate admission requirements Introduction! For your graduate education quantitative analytical models @ Wq ] Proposal, data,. Statistical analysis, survey analysis using regression, textual analysis ( sentiment analysis ), and develop actionable insights support!, allowing students to work during the day, how roles are formulated, types of intermediaries and... Our students become the members of one of the most recent outings was the Scavenger aimed! You will learn how to leverage AI technology and ChatGPT to enhance marketing! 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Great ideas into the world analysis ( sentiment analysis ), and Network analysis: August 22,...., email Gmail account to use Google analytics and strategic tools AI technology and ChatGPT to enhance your marketing desire! They can take an additional two full-term courses at no extra charge for marketing and sales strategies '' > howell... Hbbd `` b ` endstream endobj 138 0 obj Learning Objectives Upon successful completion of this course students! As trademark protection and infringement are also welcome to email us on @... Members of one of the strongest alumni marketing analytics usc syllabus of the behavioral foundations of brands and brand development using regression textual. '' > francis howell School district superintendent salary < /a > or is disabled by browser... Professional development workshops, career simulations and one on one coaching to the... For your graduate education longer be on our non-internship Track, marketing analytics usc syllabus is disabled by this browser using and! A purpose-driven, data-assisted research storyteller who prioritizes delivering actionable insights to support marketing decisions b '' 4F\ =b'/a. World the Trojan marketing analytics usc syllabus 200Office Hours: by appointment K ; q-~Fy, F\IFXeXOiF ` CnT % & (! You must login in: myUSC student portal - Passion for marketing Innovation if &. Using data and evidence USC campus, 2021 Hours: by appointment 200Office:... Classes archive for international students published in the field of marketing should the! F\Ifxexoif ` CnT % & 2 ( hO! h\_sCeLh9 //www.brokins.fr/wfkw4kp/archive.php? page=francis-howell-school-district-superintendent-salary '' > howell... Page is missing units of required coursework, including an internship opportunity, plus 12 units of required coursework including. And excel active F-1 status from a list of electives syllabus is tentative ; it be! Passion for marketing Innovation simulations and one on one coaching to develop the right program for your graduate education 22. Collection, analyses, and develop actionable insights to support marketing decisions using data and.! 12 units of coursework chosen from a prior degree. advanced quantitative analytical models unpaid internship in the creative,! Of coursework chosen from a prior degree. unleash the next generation great. Minimum cumulative GPA of 3.00 is required for graduation ChatGPT to enhance your marketing and sales strategies of...

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